KEY EXPERTISE
Event Management (Live & Virtual) | Project Management | Branding & Marketing | Graphic Design & Production | Sponsorship | Sales & Business Development | Client Relationship Management | Team
PROFESSIONAL EXPERIENCE
NOTMAN & CO ◊ WHISTLER, CANADA OCT 2015 – PRESENT
FOUNDER | STRATEGIST | DESIGNER
- Leads end-to-end project delivery from conception to completion, liaising closely with clients to understand business requirements, assessing briefs, and assigning designers to projects.
- Creates visual elements, such as logos, original images, and illustrations, assists in creative production when needed, and proofs and reviews designs and documents. Provides team members with feedback.
- Ensures smooth production process, creating and implementing monthly deadlines, project goals, expectations and workflows.
WINTERSTART EVENTS LTD ◊ LAKE LOUISE, CANADA OCT 2012 – PRESENT
DIGITAL MANAGER, 2015 – PRESENT
- Optimised management of event personnel; defined requirements and implemented custom volunteer management system (database of >900 volunteers, >400 athletes and coaches, >100 contractors, >100 media).
- Created and designed all branding elements for Lake Louise Audi FIS Ski World Cup, and designed, built and maintained lakelouiseworldcup.com.
- Managed inventory of brand assets, making sure brand is displayed in a consistent manner.
ACTIVATION MANAGER, MARKETING & EVENTS, 2012 – PRESENT
- Managed and executed sponsorship contracts, and coordinated VIP hosting tent (catering, décor, security).
- Oversaw layout and execution of the finish area (rights holders, audio / visual, waste management, overall appearance). Lead hand in all events on and off the mountain.
CRANKWORX EVENTS INC ◊ WHISTLER, CANADA JUL 2010 – JUN 2021
EXPO & CLIENT SERVICE REPRESENTATIVE, 2020 – 2020
- Managed sales of exhibitor spaces valued at >$200K annually; collaborated with operations teams to provide seamless experience, and with branding, communications and operations teams on sponsorship deliverables.
ASSISTANT MANAGER, SPORT, 2017 – 2018
- Provided leadership to local organising committees on course building, volunteer management and event execution.
- Managed execution of each event from course building, marking and seeing the last competitor cross the finish. Worked closely with local organizers to ensure safety and fairness of each event.
- Oversaw evolution of each discipline within Crankworx, and developed and monitored that technical requirements were met or exceeded in each discipline.
- Authored rules for Crankworx World Tour competitions (dual slalom, pumptrack, speed and style, whip-off) which provided foundation for current Crankworx Competition Rulebook.
- Continuously improved world tour events; gathered and facilitated feedback on rules, course building and overall story telling from athletes, local organisers and broadcasters.
CLIENT SERVICE REPRESENTATIVE, 2012 – 2019
- Managed >$1.8M annual sponsorship portfolio; negotiated and executed contracts, creating network of local / international sponsors and developing valuable relationships with endemic / non-endemic brands.
- Optimised ROI for sponsors and Crankworx, strategising with sponsors on tactics to employ during the event. Collaborated with branding, communications and operations teams on sponsorship deliverables.
- Developed post-event reports and summaries for each sponsor.
BRANDING ASSISTANT, 2010 – 2012
- Key member of team that developed annual Crankworx branding plans, collaborated with sponsors in maximising exposure of additional branding assets, and delivered sponsors’ contracted branding elements.
CENTURY SIGNS & AWNINGS ◊ SQUAMISH, CANADA MAY 2013 – AUG 2016
PRODUCTION & ACCOUNT MANAGER
- Managed a client portfolio valued at >$600K annually, coordinating multiple concurrent projects and leading production team members.
- Led new business development, achieving 10% growth annually; targeted prospects, acquiring new accounts and growing existing accounts. Developed strong relationships with a network of local and national clients.
- Defined requirements and selected implementation partner for a job management system which improved operational efficiency and client satisfaction.
5 PEAKS TRAIL RUNNING SERIES ◊ VANCOUVER, CANADA JAN 2011 – DEC 2013
BC RACE DIRECTOR
- Oversaw planning and delivery of events at 11 venues annually, successfully hosting 3200+ participants, and accountable for $150K budget. Recruited and managed a team of contractors and volunteers for each event.
- Ensured seamless operations; managed scheduling, athlete services, technical requirements, medical, affiliate organisations and venues.
ALPINE CANADA ALPIN ◊ CALGARY, CANADA NOV 2007 – DEC 2012
ALPINE COMPETITIONS COORDINATOR
- Managed planning, on-site production and post-event review of domestic alpine race events, working directly with Race Organising Committees and Provincial Sports Organisations to produce the best race events possible.
- Managed Race Quality program, including Race Quality Coordinators, and summer inspections, worked closely with international and national officials, and key member of partner service team.
- Developed and implemented promotional material for Alpine Canada Alpin race events.
EDUCATION
Associate Certificate, Graphic Design (Distinction), British Columbia Institute of Technology, Canada, 2015 – 2017
Diploma of Technology, Marketing Management, British Columbia Institute of Technology, Canada, 2005 – 2007
Coach – Entry Level Trained (ACA-CSC) | Official – Level 3 (Alpine Canada)
IT SKILLS
Microsoft Office Outlook, Word, Excel, PowerPoint, Teams, OneNote, Access
Adobe Creative Suite Photoshop, Illustrator, InDesign, XD, Premiere, After Effects
Digital Marketing Tools Instagram, Facebook, YouTube, Google Analytics
Content Management WordPress, Joomla, MailChimp
Working Knowledge HTML, CSS, PHP, Java, SQL
LANGUAGE
English Native | French Professional | German Limited